Sunday, 3 June 2018

You don't know the value of what you know!

Whatever your background and whatever the level of your knowledge, there will always be people who don't know what you do. This means that there will always be a market for your knowledge. The big question is what is that knowledge worth and can you make a good income from selling it online.

You only have to take a look at YouTube.com to see the vast number of subjects that people have used as the basis for instructional videos...

Do you need to know how to Replace a Trunnion Bush on a Morris Minor? There's a video for that: Morris Minor Trunnion bush replacement.

Do you need to know how to Waterproof a Room to make a Wetroom? There's a video for that:
How to Waterproof a Shower, Wet Room or Bathroom 

Do you think you will ever need to know how to Deliver a Baby in an Emergency? There's a video for that: How to Deliver a Baby in an Emergency.

The point is that there are people who DO know these things and they have made videos to HELP people who want or need to learn. However, these three videos differ, not only in their subject matter, but in the REASON they were made...

  • The Morris Minor video has no advertising and was made purely to HELP. 
  • The second two were both made to help but the Wetroom one is made by Dunlop to explain how you can use THEIR products thus benefiting the company. 
  • The third is intended to make money for the video producer by including an advert at the beginning. The ads are placed by Google through their Adsense system. They know that most people will "skip the ad" but a few will click to follow what it is advertising. It is those clicks that cost the advertiser money and a share of that money goes to the producer of the video. In some cases, just letting the advert run for a certain number of seconds is classed as the equivalent of a click and is charged.
So think about what YOU know that others may want to learn, make a few videos using a mobile phone, pick the best and upload it to YouTube. With practice, you get so that your videos are more professional, more popular, and have more views. At that point, once you have enough followers you can apply to Google for an Adsense account to monetise your videos. How do you apply? There's a video for that, too, of course:

This will not necessarily make you rich unless you hit on a really good subject that thousands of people are interested in learning BUT it shows that there are ways to make money that don't involve going to work, with all the hassle and stress that it brings, commuting, shifts, time-keeping, deadlines, bosses, etc. 

The problem for most people is that you don't know the value of what they know!

Here's a website with videos created by a couple of guys who have found out how to make millions from YouTube: jumpcut.com so take a look!

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